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Video & Multimedia Storytelling
Teaching & Media Consulting
Video & Multimedia Storytelling
Storytelling is how we build identity.
My strategic perspective
In the media landscape of AI, generic polished videos are a dime a dozen. I believe spending the time, money and energy to create original videos and multimedia projects can create a lasting impression and bring impactful change. I believe in deep listening and figuring out all the nuances of your goals, your values before recommending any strategy. Video stories can not only make your message vivid, real, and memorable, they can also inform your other communications tactics. I have a decade of experience working with newsrooms, corporations, non-profits, and small businesses.
Research and Story Discovery
We dive deep, ask big questions, and find out what your video really needs to do and be. This first session begins with the main collaborative team, with thoughtful discussions about strategy and story as well as assumptions, harmful narratives, and stereotypes that exist and should be challenged.
We go away, taking all the insights we’ve gleaned and start to plan timelines, conduct pre-interviews, and plot the direction this video will go.
Then we share back our story recommendation, like a blueprint for moving forward, with collaborative input before we keep going!
Review and Delivery
Honest feedback from clients and story contributors is crucial to our process and to elevating the final product. We also know how important structure and ease are to encourage productive collaboration.
Our review process fosters that experience. We send our collaborative team a review guide with questions in advance, then we meet to talk through comments, questions, and solutions.
Final delivery not only includes your Core Video, but supporting visual assets: stills, social media excerpts, and optional Specialty Videos so you can extend the impact of your video and the rich content it brings forth.
A powerful story can create change.
Teaching & Media Consulting
The Heart of my Approach
My strongly believe in interactive engagement. Lessons and messages are remembered when participants are engaged with the content. And form their own experiences and associations. That's why my lessons and workshops are grounded in practical and hands-on demos. Part theory and and a lot of practice. This first session begins with the big questions and a clear understanding of goals and learning outcomes.
Lessons and Workshops
This is one of my favorite aspect of teaching and consulting. Designing the building blocks of learning. What are the foundations of video production? I love breaking it down into bite sized pieces and explaining things in multiple ways. Part lecture, part practicum. A big part of the workshop is looking at reviewing everyone's work with a critical eye for improvement.
Curriculum Design
The only way to remember the lessons is through practice and trial and error. Putting the lessons to the test in the field is crucial to my curriculum. Students and participants alike, go out into the field and produce their own work. Bring it back and we all look at it together as a class. When we look at each other's work, we're able to sharpen our critical eye for production. We're also able to see the many different interpretations of the same prompt.